Demand & Lead Generation Services
The demand & lead generation services below are all geared towards 3 common goals: growing the brand awareness among your niche target market and increasing the traffic your website and social media properties receive; converting that traffic into interested customers or qualified leads; and finally, nurturing them all—turning the leads into customers and the customers into connections developing repeat business and brand advocates.
The mix of services recommended depends on your goals and what is lacking from your current strategies. Where in your sales funnel do the inefficiencies currently lie? Do you require additional web traffic to convert on, or is your current traffic failing to convert? No matter the disconnect between current results and your goals, I can help reach your goals converting through the entire sales funnel—top to bottom.
The Process
Budget friendly & scalable to your businesses needs.
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1
Build Brand Awareness & Increase Website Traffic
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2
Convert Traffic into Warm Qualified Leads & Interested Customers
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3
Establish Ongoing Relationships Through Email & Marketing Automation Campaigns
Top of the Funnel Services
The services that gain the initial traction
Those in the top of the funnel are the potential customers that are just beginning to enter your pipeline. Brand awareness and traffic generating strategies are found here. Prior to entering the funnel, these customers had never heard of your brand or had never acted on any of the media they’ve encountered. The strategies at the top of the funnel can be divided into paid and unpaid depending on your needs and ideal timeline. Paid can lead to instant results but will naturally drop off as soon as the money stops flowing. Unpaid takes a longer time to gain traction, but has the potential to stick for longer.
Middle of the Funnel Services
The services that convert
The services geared towards those found within the middle of your sales funnel are focused on informing, entertaining, and building trust—all with the ultimate goal of converting into known qualified leads interested in your product or service.