Demand & Lead Generation Services
The demand & lead generation services below are all geared towards 3 common goals: growing the brand awareness among your niche target market and increasing the traffic your website and social media properties receive; converting that traffic into interested customers or qualified leads; and finally, nurturing them all—turning the leads into customers and the customers into connections developing repeat business and brand advocates.
The mix of services recommended depends on your goals and what is lacking from your current strategies. Where in your sales funnel do the inefficiencies currently lie? Do you require additional web traffic to convert on, or is your current traffic failing to convert? No matter the disconnect between current results and your goals, I can help reach your goals converting through the entire sales funnel—top to bottom.
The Process
Optimize Your Marketing Funnel Into A Sales Pipeline.
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1
Build Brand Awareness & Increase Website Traffic
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2
Convert Traffic into Warm Qualified Leads & Interested Customers
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3
Establish Ongoing Relationships Through Email & Marketing Automation Campaigns
Top of the Funnel Services
The services that gain the initial traction
Those in the top of the funnel are the potential customers that are just beginning to enter your pipeline. Brand awareness and traffic generating strategies are found here. Prior to entering the funnel, these customers had never heard of your brand or had never acted on any of the media they’ve encountered. The strategies at the top of the funnel can be divided into paid and unpaid depending on your needs and ideal timeline. Paid can lead to instant results but will naturally drop off as soon as the money stops flowing. Unpaid takes a longer time to gain traction, but has the potential to stick for longer.
Search Engine Marketing
Google and Bing Ads. SEM/PPC is a paid option to ensure your site is displayed on the front page for your chosen keywords. Also blocks your competitors from paying for the top spot that you have earned through your SEO efforts.
Social Media Advertising
Actively grow your brand by targeting and engaging with your potential audience where they are. Social Media Advertising is the paid option on social platforms such as Facebook, Instagram, LinkedIn, TikTok, etc.
Local Service Ads
Nearly a must-use platform for any local business in an eligible category. Local Services Ads helps connect you with those searching on Google for the services you offer and you're only charged if they make contact through the ad.
Search Engine Optimization
One of the least intrusive and most important tools for long-term website traffic generation. A properly optimized website improves your sites rank on search engines leading to more impressions and click-throughs.
Traditional Media Buying & Planning
It may seem like digital is taking over, but traditional is still the best option for certain niche businesses. Traditional Media includes direct mail, radio, out of home (OOH), television, cinema, and print media.
Online Advertising
Digital Media Buying & Planning. This encapsulates the total realm of paid online advertising. PPC, CPM, Social, SEM, Amazon, or network buys—any advertisement on your desktop of mobile device falls into this category.
Middle of the Funnel Services
The services that convert
The services geared towards those found within the middle of your sales funnel are focused on informing, entertaining, and building trust—all with the ultimate goal of converting into known qualified leads interested in your product or service.
Optimized Landing Pages
A landing page is an extension of your online advertising and social efforts. A landing page typically differs from other pages (including homepages) because their first priority is to convert the traffic into leads. Properly placed CTAs are required.
Copywriting
Copywriting gets the right message across in the tone your customers want to be spoken to in. It drives action without being aggressive (unless you want to be an aggressive brand).
Content Creation
Content comes in many forms and is important to be created for every step throughout the entire sales funnel. Blog posts, social media posts, email blasts, ebooks, and white papers. Content is what attracts visitors in the first place; it’s the content that keeps traffic around longer; and it’s what converts traffic into warm leads and customers.