Google Tag Manager is a tag management system that allows website owners, developers, SEO specialists, and advertising professionals to setup tracking and measurement of various events such as goal completions and conversions on a website. These tags can then be further consolidated or implemented across other platforms such as Google Analytics and Google Ads.
Providing another user or digital marketing agency account access still provides you absolute control over your account. It does not diminish your own capabilities within the system in any way. Sensitive information, such as your login credentials, or credit cards will not be visible to your agency or account manager even if they are allowed access to your account.
You can also remove or revoke a user or agency’s access from your account at any time.
More information, including Google’s Support Center’s instructions to provide Tag Manager account access can be found here: https://support.google.com/tagmanager/answer/6107011?hl=en
1. Sign into your Google Tag Manager Account
2. In the Account Column, select User Management
3. Click the big blue + symbol and select Add users
4. Enter the email address of the new user
5. Select the new users permission levels below
User is selected by default, and this level allows the user to view basic account information.
Administrator allows the ability to create new containers and modify user permissions for accounts and containers.
Optional: One can set individual Container Permissions. For example you may want a User to have all abilities of an Administrator without the ability to modify user permissions.
6. Click Invite. Each invited user will receive an email invitation