Why Provide Analytics Account Access?
Your Google Analytics account provides a fuller story about how users are interacting with your website. Providing a digital marketing agency with access to this data allows them to make more informed recommendations and decisions. Crosslinked with your Google Ads account, granting your agency access to your Google Analytics account allows them to edit valuable settings, set up goal tracking, and enable remarketing campaigns.
Providing another user or digital marketing agency account access still provides you absolute control over your account. It does not diminish your own capabilities within the system in any way. Sensitive information, such as your login credentials, or credit cards will not be visible to your agency or account manager even if they are allowed access to your account.
You can also remove or revoke a user or agency’s access from your account at any time.
More information, including Google’s Support Center’s instructions to provide Analytics account access can be found here: Google Analytics Support
How to Provide Access to your Google Analytics Account?
1. Sign into your Google Analytics Account
2. Click the Admin button in the lower left corner
3. Click the User Management option in the middle Property Column
You’ll find that there is User Management under all 3 columns. That’s due to the 3 levels of account access you can provide. Account, Property, and View. If you’d like to provide your agency Account access (or in a rare case View access), the instructions to provide access for each level is the same from here onward.
You can learn about the different access levels through this link: Google Analytics Access Levels
4. In the Account Users list, Click the big blue +, then click Add users
5. Enter the email address for the new user
Ensure the following permissions are selected: Edit, Collaborate, Read & Analyze
6. Click the Add button towards the top right of the screen