I’m Derrick. I’m an American born and Canadian university educated remote digital marketing professional specialized in demand & lead generation. I have over 9 years post-university experience working in sales and marketing positions across a wide variety of industries and countries.
I’m a Google Ads, Analytics, Ontraport, and Hubspot certified professional. I’ve worked within the media departments of some of Canada’s largest advertising agencies. There, generating demand for some of the world’s most reputable brands buying media ad space on their behalf—both online and off. Beyond the agency life, I’ve assisted companies across almost the full spectrum when it comes to marketing. I’ve led the task of constructing their whole marketing departments: hiring; branding; strategy; budgets; messaging; redesigning and building their websites; their social profiles; and the creation of all new content and collateral.
Together we can get the most out of your marketing budget. I am scalable to your business needs.
To position myself I specialize in demand and lead generation, though throughout my entire work history I have gained a much broader expertise. I have developed industry specific knowledge that goes well beyond the offered strategies and services. In all the campaigns I deliver I do so with a holistic business approach.
- Branding & Identity
- Marketing Strategy
- Vendor Relationships
- Sales Management
- Event Planning & Execution
- UI/UX Design
- Competitive Analysis
- Customer Service
- Market Research
- Management & Leadership
There are no overhead costs for an outside freelancer such as computers, other technology, additional taxes, healthcare, or a retirement plan. You don’t need to provide them with any office space equipped with a table, chair, and electricity. You’ll never have to buy me a cup of coffee.
If you don’t have the workload for a full-time 9-5 employee, chances are there are still a lot of tasks to be done or specializations desired. With a freelancer you can opt to pay them based off only the hours they work for you, or setup project based pricing. How much work they do for you and how much you pay is all flexible.
Freelancers tend to work for a wide variety of clients spanning many different industries. They see what works and what doesn’t on a near daily basis with the understanding of what works may not work for a different industry/business and vice versa. There is no stagnation of ideas from doing repetitive tasks for the same business year over year. Freelancers can bring these fresh outlooks into your company perhaps saving you time and money.