Increase your brand awareness.
Engage & convert your audience.
Increase your revenue.
Remote digital marketing freelancer specialized in demand & lead generation.
Marketing campaigns custom tailored to you and your budget.
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About
I am a digital marketing freelancer specialized in demand & lead generation.
Outbound demand and lead generation strategies will always be of value, but in today’s ever-increasing digital world inbound strategies are complimenting outbound strategies generating more interest in less time and in a less costly way. While you and your sales reps can be busy with their time-consuming and costly outreach, your website and other digital properties can be working at a much larger macro scale, gaining website traffic, engaging your audience, building trust, and converting them into qualified leads or full-fledged repeat business customers. A solid inbound strategy can increase your qualified lead count and lower your overall Cost Per Lead (CPL) or Customer Acquisition Cost (CAC).
I’m Derrick. I’m an American born and Canadian university educated remote digital marketing professional. For over 9 years I have been driving demand and leads to businesses throughout a wide variety of industries and across many countries. I’ve worked in top advertising agencies, corporate sales departments, and led marketing teams. I’m not bot software, scanning the internet generating a random list of cold names and email addresses to your inbox on a weekly schedule. That accomplishes nothing. I integrate into your marketing strategy on a part-time freelance basis. Together we optimize your inbound marketing strategy, messages, and overall sales funnel to deliver interested, qualified leads to and from your website and digital channels.
Not all traffic is built the same. I focus on Conversion Rate Optimization (CRO) at every stage throughout the process. Beginning with honing in on your niche target market and buyer personas, to the overall messaging tailored to target where each buyer is within your sales funnel. Top of funnel, middle of funnel, and bottom of funnel–the objective is creating an effective and full pipeline at all levels.
Search Engine Marketing
Google and Bing Ads. SEM/PPC is a paid option to ensure your site is displayed on the front page for your chosen keywords. Also blocks your competitors from paying for the top spot that you have earned through your SEO efforts.
- Utilize Google’s massive reach.
- Attract those searching with interest.
- Gain results faster versus SEO.
Online Advertising
Digital Media Buying & Planning. This encapsulates the total realm of paid online advertising. PPC, CPM, Social, SEM, Amazon, or network buys—any advertisement on your desktop of mobile device falls into this category.
- Pinpoint target your buyer personas.
- Tailor the campaign to your precise business needs.
- Advertise with any budget.
Optimized Landing Pages
A landing page is an extension of your online advertising and social efforts. A landing page typically differs from other pages (including homepages) because their first priority is to convert the traffic into leads. Properly placed CTAs are required.
- Collect vital demographic & contact information about prospects.
- Learn which marketing channels are attracting & converting.
- Easily A/B test campaign messages & offers.
Email Marketing
Email Marketing is an opt-in and budget friendly way of keeping your products, services, promotions, and overall brand relevant in your captured customers & leads minds.
- Drives online & in-store sales/conversions.
- Easily customize, integrate, & boost your other marketing tactics.
- Inexpensive way to reach large number of leads.
Full Service
What does your company need to gain traffic?
Need help converting traffic into qualified leads and customers?
Check out what we can do to help you out.
Marketing Automation
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Content Creation
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Analytics & Reporting
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Copywriting
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