Results-Driven Marketing Consultant Specialized In Demand & Lead Generation
All-in-one source for advertising & marketing campaigns custom-built specifically for your business & to your budget.
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About
Growth Consultant Through Paid Media + Marketing Automations
Outbound demand and lead generation strategies will always be of value, but in today’s ever-increasing digital world inbound strategies are complimenting outbound strategies generating more interest in less time and in a less costly way. While you and your sales reps can be busy with their time-consuming and costly outreach, your website and other digital properties can be working at a much larger macro scale, gaining website traffic, engaging your audience, building trust, and converting them into qualified leads or full-fledged repeat business customers. A solid inbound strategy can increase your qualified lead count and lower your overall Cost Per Lead (CPL) or Customer Acquisition Cost (CAC).
I’m Derrick. I’m an American born and Canadian university educated remote marketing professional. For well over a decade I have been driving demand and leads to businesses throughout a wide variety of industries and across many countries. I’ve worked in top advertising agencies, corporate sales departments, and headed complete marketing teams. In a freelance capacity, I integrate into your marketing strategy; together we optimize your inbound marketing strategy, messages, and overall sales funnel to deliver interested, qualified leads to and from your website and other digital channels.
Not all traffic is built the same. I focus on Conversion Rate Optimization (CRO) at every stage throughout the process. Beginning with honing in on your niche target market and buyer personas, to the overall messaging tailored to target where each buyer is within your sales funnel. Top of funnel, middle of funnel, and bottom of funnel–the objective is creating an effective and full pipeline at all levels.
Search Engine Marketing
Google and Bing Ads. SEM/PPC is a paid option to ensure your site is displayed on the front page for your chosen keywords. Also blocks your competitors from paying for the top spot that you have earned through your SEO efforts.
› Utilize Google’s massive reach.
› Attract those searching with interest.
› Gain results faster versus SEO.
Social Media Advertising
Meta Ads (Facebook and Instagram). Actively grow your brand by targeting and engaging with your potential audience where they are.
› Pinpoint target your buyer personas.
› Tailor the campaign to your precise business needs.
› Advertise with any budget.
Optimized Landing Pages
A landing page is an extension of your online advertising and social efforts. Landing pages typically differ from other single pages (including homepages) as their first priority is to convert paid traffic into leads on the first session. Properly placed CTAs are required.
› Collect vital demographic & contact information about prospects.
› Learn which marketing channels are attracting & converting.
› Easily A/B test campaign messages & offers.
Marketing Automations & CRM Management
Segmenting and prioritizing contacts through marketing automation and CRM management is crucial for effective communication with current and potential customers. By organizing contacts by behaviors and preferences, you can tailor messaging to resonate with each group. Once set up, this automated system manages ongoing engagement, allowing you to focus on other priorities.
› Scale your business bigger, faster, stronger.
› Connect, segment, & keep better track of your prospects & customers.
› Easily customize, integrate, & boost your other marketing tactics.
Data Analytics & Reporting
Accurate data is crucial for assessing performance and shaping future decisions. The necessary metrics and their presentation will vary by business and level. I ensure that all metrics—both for current and tomorrow's needs—are configured accurately across all reporting channels and displayed in custom-built dashboards tailored to your specifications.
› Discover how all your marketing and sales channels are performing.
› Make more informed data-driven decisions.
› Track changes and measure their success rates.
Full-Service Marketing Consultancy
What does your company need to gain traffic?
Need help converting traffic into qualified leads and customers?
Check out what I can do to help you out.
CRM Management
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Local Service Ads
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Website Development
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Email Marketing
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