Full-Service Digital Marketing Freelancer Specialized In Demand & Lead Generation

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About

Derrick Serr: Digital marketing freelancer specialized in demand & lead generation.

Outbound demand and lead generation strategies will always be of value, but in today’s ever-increasing digital world inbound strategies are complimenting outbound strategies generating more interest in less time and in a less costly way. While you and your sales reps can be busy with their time-consuming and costly outreach, your website and other digital properties can be working at a much larger macro scale, gaining website traffic, engaging your audience, building trust, and converting them into qualified leads or full-fledged repeat business customers. A solid inbound strategy can increase your qualified lead count and lower your overall Cost Per Lead (CPL) or Customer Acquisition Cost (CAC).

I’m Derrick. I’m an American born and Canadian university educated remote digital marketing professional. For well over a decade I have been driving demand and leads to businesses throughout a wide variety of industries and across many countries. I’ve worked in top advertising agencies, corporate sales departments, and headed complete marketing teams. In a freelance capacity, I integrate into your marketing strategy; together we optimize your inbound marketing strategy, messages, and overall sales funnel to deliver interested, qualified leads to and from your website and other digital channels.

Not all traffic is built the same. I focus on Conversion Rate Optimization (CRO) at every stage throughout the process. Beginning with honing in on your niche target market and buyer personas, to the overall messaging tailored to target where each buyer is within your sales funnel. Top of funnel, middle of funnel, and bottom of funnel–the objective is creating an effective and full pipeline at all levels.

SEM

Search Engine Marketing

Google and Bing Ads. SEM/PPC is a paid option to ensure your site is displayed on the front page for your chosen keywords. Also blocks your competitors from paying for the top spot that you have earned through your SEO efforts.

› Utilize Google’s massive reach.
› Attract those searching with interest.
› Gain results faster versus SEO.

Social Advertising

Social Media Advertising

Facebook and Instagram Ads. Actively grow your brand by targeting and engaging with your potential audience where they are.

› Pinpoint target your buyer personas.
› Tailor the campaign to your precise business needs.
› Advertise with any budget.

Landing Pages

Optimized Landing Pages

A landing page is an extension of your online advertising and social efforts. A landing page typically differs from other pages (including homepages) because their first priority is to convert the traffic into leads. Properly placed CTAs are required.

› Collect vital demographic & contact information about prospects.
› Learn which marketing channels are attracting & converting.
› Easily A/B test campaign messages & offers.

Marketing Automations

Marketing Automations allows you to concentrate on what allows your business to become scalable. Build out your user-flows and tasks once and get back to business.

› Scale your business bigger, faster, stronger.
› Connect, segment, & keep better track of your prospects & customers.
› Easily customize, integrate, & boost your other marketing tactics.

Analytics

Data Analytics & Reporting

Your data matters. Beyond the standard, the metrics one needs to see and how they are presented is unique to every business and at every level. Get setup on the analytics and reporting platforms you require and receive custom built dashboards to your spec.

› Discover how all your marketing and sales channels are performing.
› Make more informed data-driven decisions.
› Track changes and measure their success rates.